Fascinatin' Rhythm

April 11, 2012

If I Say ‘Yes’

Filed under: Uncategorized — Thurulingas @ 1:14 pm
Tags: , ,

I wonder how many people who conduct surveys have ever been to a Cooperative shop?  IMO, their simple survey process is easily the best I’ve encountered, and I’m pretty sure it could be adopted more widely, satisfying HR managers and their gimlet eyes the world over.

If you’re not familiar with a Coop store, allow me to enlighten you.  It’s exactly like any other supermarket.  The addition comes in the form of the pre-payment screen of the ubiquitous card-reader.  Before payment, and throughout the item scanning process, right up until you choose to pay via card, it displays a single question with a Yes/No answer.  Hit the answer you agree with, and that’s it, you’re done.  No follow-up questions, no difficult choices to make (do I ‘Disagree strongly’ or merely ‘Disagree’?)  I don’t have any metrics for their response rate, but the ease of participation would indicate to me that it’s considerably higher than street-walkers pestering people for time.  If anyone has any links to data on this, I’d be grateful if it were sent my way — and I’ll see if I can find some myself after posting this.

The scourge of any establishment with a HR department must be the employee survey.  My experience of even the best-designed surveys is that they are teeth-grindingly tedious, fail to capture the detail of your response, and unfailingly have a catch-all comments box at the end, the apparent function of which is to serve as a black hole into which all your frustrations can be poured, never to see the light of day again.  The Cooperative survey method has at least the recommendation that it is unobtrusive (you don’t have to answer the question if you prefer not to), random (to an extent), and invites participation as a low time cost.  These are all surely pluses that outweigh the simplicity of the data set thereby obtained.

P.S. The title of this post is Five Star’s 80s hit.  Go listen!  http://www.youtube.com/watch?v=MBfDaqkxCLE

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